What is SEO / Search Engine Optimization?
SEO stands for “Search engine optimization.” In the simple terms, it means the process of improving your site tot increase the visibility when people search related searches to you business in google, youtube and any other search results, More likely tot you are garner attention and attract prospectives and existing customers to your business.
How do SEO work?
Search engines such as Google.com and bing.com use bots to crawl pages on the web, going from site to site, collecting information about htose pages and putting them in an index like a giant library where a librarian can pull up a book or web page to help you find exactly what you are looking for.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.in the library and can tell you which one answers your questions.
Unlike paid search, you cant pay search engines to get higher organic searrch engines which means SEO experts have to put in the work.
Why is SEO important for marketing?
SEO is a fundamental part of Digital Marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services . Search is often the primary source of digital traffic for brands and complements other marketing channels Great visibility and ranking higher in search results than your competition.
However, the search results have improved over the years to give users more likely to keep users on the page instead of driving them to other websites.
Also note, features like rich results and in the search results can increase visibility and provide users more information about your company directly in the results.